Wednesday, July 23, 2014
First Annual PDJF Awareness Day Slated for July 26
The day of awareness-building and fundraising with the theme “Taking The Reins” is to become an annual event. Working with their local jockey colony, racetracks will promote the PDJF in fan-friendly ways that may include autograph sessions, photo opportunities, video spots, and much more.
“We have contacted each racetrack that will be running on July 26th and have had a positive response that will raise funds for, and awareness of, the PDJF,” said Thoroughbred Racing Associations President Scott Wells. “Our goal is to educate our sport’s fans that the PDJF is a charity that must be sustained for the welfare of disabled riders and their families.”
“Naturally we are also hopeful that tracks continue to engage their patrons on behalf of the PDJF throughout their race meets,” Wells added. Racetracks are welcome to use PDJF-provided signage and marketing ideas and are encouraged to draw up some of their own.
“PDJF is not just an industry acronym or letters on a ball cap,” said Hall of Fame rider John Velazquez, Chairman of Jockeys’ Guild and PDJF Board member. “This organization is dedicated to improving the lives and welfare of the men and women who face lifelong challenges due to their disabilities. They can no longer compete or provide adequately for their families. PDJF Day Across America is an opportunity to educate our fans about the PDJF and emphasize the importance of raising funds.”
The PDJF is a 501(c)(3) charity that provides financial assistance to former jockeys who have suffered catastrophic on-track injuries. Founded in 2006, PDJF has disbursed more than $5 million to permanently disabled jockeys, most of whom have sustained paralysis or brain injuries. The fund is a cooperative effort among race tracks, jockeys, horsemen, and enthusiasts.
For more information, go to www.pdjf.org.
Posted by National HBPA at 11:53 PM