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Wednesday, October 5, 2016

Daily Racing Form Announces Second Annual Thoroughbred Aftercare Alliance Magazine

Daily Racing Form (DRF) in conjunction with the Thoroughbred Aftercare Alliance (TAA) will publish a second annual edition of the TAA Magazine.

The goal of the TAA Magazine is to increase awareness of the TAA’s mission and its ongoing efforts to support Thoroughbred aftercare in the United States and Canada. The magazine’s second edition will be published Oct. 14 and will be distributed in advance of the Breeders’ Cup at Santa Anita Park, at key racing events and sales and through the 56 TAA-accredited organizations. All costs will be underwritten by sponsor support, ensuring the TAA does not have to divert any money to the project.

“The TAA Magazine is a powerful marketing tool, both for creating public awareness of the TAA’s support for aftercare and as a stimulus for accredited aftercare organizations to showcase their facilities,” said Stacie Clark Rogers, TAA Operations Consultant. “We are most grateful to Daily Racing Form for publishing this annual magazine and for all the support from the industry through their advertising, which allows us to receive and distribute thousands of copies of the magazine at no cost to the TAA. It is truly an industry-wide effort, and the retired Thoroughbreds are the sole beneficiaries.”

This year’s edition will consist of approximately 92 color pages and will highlight all 56 TAA-accredited organizations. The magazine will include an overview of the TAA, its mission, and how it is funded by multiple sources. It will recognize the many industry contributors that are sharing the responsibility of providing safe landing spots for these retired equines. It also will showcase off-the-track Thoroughbreds competing at the highest levels, including Blackfoot Mystery who will grace the cover after competing in the 2016 Rio Olympics with rider Boyd Martin. Blackfoot Mystery came from a TAA-accredited organization in California.

“We are delighted to publish another edition of the TAA Magazine,” said John J. Hartig, CEO, Daily Racing Form. “The TAA is tackling an important issue to all of us, and as a multi-media company we are proud to play our part as publishers. We encourage all industry stakeholders to place a digital flip book version of this magazine on their websites so that fans across the country can see the great opportunities available to safely retire or adopt a Thoroughbred at the conclusion of their racing careers.”

ABOUT DAILY RACING FORM
Sports Information Group/Daily Racing Form LLC is a national, multi-platform media and e-Commerce company providing premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America.  The Company’s 122-year old flagship brand Daily Racing Form, referred to as "America's Turf Authority since 1894", is horse racing’s dominant media company. Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions.  The Company has aggressively expanded its digital platforms to reach a new breed of technology-driven horseplayers, creating what Fast Company called “A Bloomberg Terminal for Horse Racing.”  On DRF.com, the leading online horse racing destination, and through its digital apps, Daily Racing Form now offers an integrated digital experience that seamlessly combines data, proprietary handicapping tools, premium content, video, wagering and tournament play for horseplayers and dedicated coverage to the breeding industry.


ABOUT THOROUGHBRED AFTERCARE ALLIANCE (TAA)
Based in Lexington, Kentucky, the non-profit Thoroughbred Aftercare Alliance accredits, inspects and awards grants to approved aftercare organizations to retire, retrain and rehome Thoroughbreds using industry-wide funding. Funded initially by seed money from Breeders’ Cup Ltd., The Jockey Club, and Keeneland Association, Inc., the TAA is supported by owners, trainers, breeders, racetracks, aftercare professionals and other industry groups. To date, 56 aftercare organizations supporting more than 180 facilities across the U.S. and Canada have been granted accreditation and received funding from the TAA. To learn more about the TAA, visit thoroughbredaftercare.org.

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