Innovative Equine Marketing, LLC (IEM) has recently entered into agreements with the Toro Company and its ExMark Manufacturing Division and with Boston Steel & Manufacturing Company through which horsemen will be able to enjoy discounts of up to 25 percent on those companies’ products. Moreover, Innovative Equine Marketing, LLC will share the profits for every sale with your local horsemen’s association.
IEM was founded in July of 2010 by Steve Andersen as a “company devoted to all breeds and disciplines in a unique revenue sharing arrangement that delivers savings to all equine participants and then supplies much needed sponsorship revenues back to racetracks and to the local equine groups to use as they see fit.” Andersen is well known in the Thoroughbred industry from his more than a decade of service with the National Thoroughbred Racing Association (NTRA), where he was the senior director of sales.
Many HBPA affiliates have already signed on as partners of IEM.
IEM will offer the same discount structure to equine operations of all sizes, from the individual that owns one horse to the largest racetracks.
In addition to the discounts of up to 25 percent on products from IEM partners, horsemen can also take advantage of any special regional financing being offered by those IEM partner companies at the time of their purchase.
With annual sales of more than $2 billion, Toro is a recognized global leader in providing turf maintenance, precise irrigation systems, and utility equipment. Toro has helped develop and maintain many of the world’s top sports venues, public grounds, and agricultural fields.
ExMark is known for providing state-of-the-art products to professionals, including its market-leading Lazer Z.
With over 95 years as a family run company, Boston Steel is a recognized industry leader in the fabrication and building of custom water tanker trucks.
In a sponsorship partnership with IEM, Boston Steel will build custom tankers from 500 to 4,000 gallons to each facility’s specification and will offer side-mounted advertising platforms in varying sizes to help tracks generate sponsorship revenues.
IEM’s savings are currently available only in the U.S., but Andersen hopes to expand to Canada in the near future.
To learn more about IEM and the savings it can offer horsemen and women, visit www.equinesavings.com or call 1-877-905-0004.